This Is Where We Live from 4th Estate on Vimeo.
I really enjoyed this promotional video for 4th Estate, especially viewing it in Vimeo’s luxurious full-screen HD. The producers used 1,000 4th Estate books and spent 3 weeks holed up in a flat during the summer to produce the movie, which cleverly plays on the themes of the books on display and re-enacts key moments within them (I particularly liked Albert falling off a boat papered with Jonathan Franzen’s The Corrections – 1min 02 secs). Only a serious bookworm could spot all the ‘bits’ first time round, but you can read more on Times Emit, the Fifth Estate blog or on the new 25thestate.com website.