Tag Archive for 'design'

I’ve been pointed towards Bikeoff a couple of times now. ‘An initiative of the Design Against Crime Research Centre’, and based at Central Saint Martins College of Art and Design, it’s a laudable venture, and I’m looking forward to reading into it in much more detail. Bikeoff TV in particular looks like a nice Google maps / Flash video project.

However, at least superficially, I really do have to slate the design - especially given the extensive list of design personnel listed on the about page. Here’s what I think’s wrong:

  • Table-based design - in this day and age there really is NO reason to be laying out a website using tables. Tables are for tabular data. End of story. 
  • The bubbles around the chunks of content does work alongside the colour-coding to make it easier to separate bits of information - but it still feels cluttered.
  • As used (in)famously and stubbornly by Jakob Nielsen, that hyperlink blue is the blue that browsers colour link text by default. In this case, Bikeoff just hasn’t got round to styling its links in the CSS. It looks pretty bad.

Photo: Andy Budd

Photo: Andy Budd

On the train back from a workshop in Brighton for dConstruct, a programme of events and a conference hosted by design agency Clearleft. The theme of this year’s dConstruct is “Designing the Social Web” - and my workshop was Wireframing 2.0: Designing for Definition.

Wireframing isn’t a design technique I’ve personally used before (although I get the idea), so I was keen to learn more. Or rather, from what I’d been reading online about designers debunking old-style ‘grey box’ wireframing in these days of AJAX and complex, multi-state user interactions, I was keen to know what methodology I should be adopting in its place.

Rich Rutter and James Box from Clearleft presented the differences between wireframing and the approach they preferred - interactive prototyping. Prototyping is essentially building a clickable website, using HTML, CSS and Javascript (mainly in the shape of jQuery or another Javascript library), that closely resembles the layout of the final design, but with the minimum of visual adornment. A key stage in the web design process, prototypes follow on from the early stages of brainstorming and basic sketches (Clearleft’s mantra is ‘Identify > List > Cluster > Sketch’).

Prototyping expressly dispenses with the model of:

  1. visual design (in Photoshop and pdf)
  2. development
  3. user testing
  4. delivery

Naturally, flat visual layouts are often reshuffled and reconfigured during development; testing, again, frequently throws up surprises. The logical way to build a website is through a series of iterative prototypes, that puts user experience (or ‘UX’) at the core, instead of shoehorning it in later; users can feel the way the site behaves, and feed back on their experience of it, before any visual design decisions are made. Prototyping also ideally draws input from both designers and developers, as opposed to having a rather cagey back-and-forth relationship between the two.

So - I’m sold. Hand me the stickies. I’m particularly chuffed that Clearleft have provided a zip file of the prototyping code framework they presented. If you’re a UX-er you’ll be interested in their Polypage tool, developed in collaboration with Rails developers New Bamboo, that allows prototypers to manipulate user states (e.g. logged in vs logged out) by adding classes to their HTML elements.

All Flickr photos tagged dConstruct08.

By now you ought to know that I love cycling and bikes. I’m also pretty keen on web design. So when a bike manufacturer I really like gets a new website, I’m excited.

Condor website screengrab

Condor Cycles, the iconic London bike builder, race team and brand name, had a ‘coming soon’ holding page on its site for most of 2007 - for so long, in fact, that I almost got in touch to offer my services. But I just checked back, and they’ve relaunched!

Here are some of the things wrong with the site:

  • Sloppy code: the visual elements of the site rely on Flash, and there’s no text content, or keyword or description metadata, so it’s no surprise the site doesn’t show up on the first page of Google for a search for ‘london bike shop’.
  • Dodgy user interface: I know what they were trying to do with the ‘virtual catalogue’, but the Flash page turner tool is fiddly to use and doesn’t encourage browsing, even if there are additional buttons for ‘next page’ and ‘previous page’ on certain screens. What happens if I want to download an image of one of the bikes or email to a friend? I can’t. 
  • The ’store opening hours’ page opens in a new window. A minor point, arguably, but the issue that prompted this post. Here’s why you shouldn’t do this on a single domain - or indeed ever.

So why use Flash, really? Can it be easy for Condor staff to update details in their catalogue? No - there’s no product database feeding into the site. In 2009 when their new bikes are launched, they’ll have to start over.

What Condor needs, to do justice to their excellent store, solid reputation and superb bikes, is:

  • A clear, accessible site designed in standards-compliant HTML and CSS, to boost its search engine rankings and improve navigability.
  • A better catalogue system that displays pages to the browser transparently, with unique URLs per product, and which the store staff can update easily.
Next time I’m in to pick up new inner tubes, it may be time for a quiet word with the manager…

For the past month or so I have been working on a big project for Castle Gibson, the restored furniture retailer. Castle Gibson have decided to close their bricks-and-mortar treasure trove on Upper St in Islington and move their business online.

In collaboration with Sheridan at Wall Creative, who designed the visual layout, Simon and I built a catalogue and shopping cart system. The user interface is clean and simple: browsers can click on an image from the thumbnail grid to view larger images in the main window, or use the catalogue menu. If they’re interested in an item, they can add it to their enquiry, then click submit.

The user-friendly admin area is arguably the pièce de résistance though. It makes the business of uploading images to the catalogue and choosing how to display them a breeze.

Full project profile.