Tag Archive for 'Bike'

London Phoenix home page

London Phoenix home page

I’d like to applaud the redesign of the London Phoenix Cycle Club. The visual design is really bold and striking, the blog is packed with content, it’s got an embedded Google calendar with events up to May ‘09, a forum - is there a better bike club website in the UK?

More on the bike blog.

As a cyclist who regularly fritters away his surplus cash on cycle ‘accessories’, I quite like Wiggle - or at least when they’re cheaper than top-dog Chain Reaction Cycles. Recently, however, their wasteful packaging has put me right off. Check this out:

  
The package

Wiggle package arrives. Cue oohs and aahs around the office.

The package looks empty, but wait...

The package looks empty, but wait...

The true scandal revealed.

The true scandal revealed.

Four replacement Campagnolo Veloce brake blocks in a box that could have contained 400 of them. Run out of Jiffy bags Wiggle?

By now you ought to know that I love cycling and bikes. I’m also pretty keen on web design. So when a bike manufacturer I really like gets a new website, I’m excited.

Condor website screengrab

Condor Cycles, the iconic London bike builder, race team and brand name, had a ‘coming soon’ holding page on its site for most of 2007 - for so long, in fact, that I almost got in touch to offer my services. But I just checked back, and they’ve relaunched!

Here are some of the things wrong with the site:

  • Sloppy code: the visual elements of the site rely on Flash, and there’s no text content, or keyword or description metadata, so it’s no surprise the site doesn’t show up on the first page of Google for a search for ‘london bike shop’.
  • Dodgy user interface: I know what they were trying to do with the ‘virtual catalogue’, but the Flash page turner tool is fiddly to use and doesn’t encourage browsing, even if there are additional buttons for ‘next page’ and ‘previous page’ on certain screens. What happens if I want to download an image of one of the bikes or email to a friend? I can’t. 
  • The ’store opening hours’ page opens in a new window. A minor point, arguably, but the issue that prompted this post. Here’s why you shouldn’t do this on a single domain - or indeed ever.

So why use Flash, really? Can it be easy for Condor staff to update details in their catalogue? No - there’s no product database feeding into the site. In 2009 when their new bikes are launched, they’ll have to start over.

What Condor needs, to do justice to their excellent store, solid reputation and superb bikes, is:

  • A clear, accessible site designed in standards-compliant HTML and CSS, to boost its search engine rankings and improve navigability.
  • A better catalogue system that displays pages to the browser transparently, with unique URLs per product, and which the store staff can update easily.
Next time I’m in to pick up new inner tubes, it may be time for a quiet word with the manager…

Wilier Mortirolo Veloce 2007

Wilier Mortirolo Veloce 2007

The above is a new arrival to the strangerpixel cycle stable. Sweet, awesome - these don’t cover it. Compared to my Scott Expert (01?), this bike is like a rocket: quick, flickable, stiff under pressure, compliant over rough surfaces, sure on the descents. Classy. It turns heads.

When I test rode the Wilier about a fortnight ago, the unexpected feeling of power and speed on a climb were better than a year’s supply of Floyd Landis’s testosterone patches. It was so exciting I nearly burst a lung firing up Rosslyn Hill.

I pondered the Wilier’s rivals: efficient German engineering in the shape of the Focus Cayo on the one hand, on the other the undeniable quality of the US bike giant Trek. But I came back, remembering that first acceleration.