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A Wiggle packaging scandal

As a cyclist who regularly fritters away his surplus cash on cycle ‘accessories’, I quite like Wiggle – or at least when they’re cheaper than top-dog Chain Reaction Cycles. Recently, however, their wasteful packaging has put me right off. Check this out:

  
The package

Wiggle package arrives. Cue oohs and aahs around the office.

The package looks empty, but wait...

The package looks empty, but wait...

The true scandal revealed.

The true scandal revealed.

Four replacement Campagnolo Veloce brake blocks in a box that could have contained 400 of them. Run out of Jiffy bags Wiggle?

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